Digital marketing innovation in managerial practices: A systematic literature review

Conventional literature reviews, as well more developed systematic have been a central focus in evaluating any field’s epistemological progress. Nonetheless, research the types and characteristics of review (SLR) journal articles produced digital marketing is limited. This study examines how academicians empirically validated reviews by using reporting process for items meta-data analyses reviews. It also concentrates on reviewing subjects that were published Scopus database originally appeared from 2011 to 2021 offers new perspectives areas further research. Data was gathered databases chooses appropriately 923 performs metadata evaluation. The delineates important papers with main identification overview papers. identifies influential authors, top journals, contributing countries, institutions, contributions disciplines. presents comprehensive but straightforward conceptual model marketing. study’s findings suggestions future open up path inquiry contribution this field